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PayPal

Cash Card & Design System

Make everyday money movement feel safe before it feels fast.

Role
UX Designer
Duration
2015 – 2018
Platform
Mobile · iOS / Android
Team
UX Design, Product, Engineering, Brand
Users
10M+ PayPal customers
Focus
Consumer · FinTech · Design System

I designed Cash Card enrollment, cash management, and savings, and contributed to PayPal's design system.

Cash Card & Design System

Overview

The product had to earn trust from customers who expected fees, fine print, and rejection.

The Cash Card brought a physical financial product into a newly independent PayPal.

10M+
Cash Card users
85%
Enrollment completion (industry avg: 40%)
100+
Design system components

Core decision

Show the Terms Before the Action

Enrollment stayed short. Fees appeared before confirmation. Every cash movement showed the amount the customer would actually receive.

Principles

  1. Three clear enrollment steps
  2. Fees visible before commitment
  3. Limits and identity requirements in context
The product, benefit, and next three steps appear before enrollment begins.
Amount, fee, net receipt, and pickup code stay explicit across the flow.

Design system

One Language After the Split

Post-eBay, products needed one recognizable PayPal language. I contributed to shared components, interaction patterns, and PayPal Sans.

  1. 100+ components with accessibility specs
  2. PayPal Sans optimized for digital products
  3. Shared patterns for onboarding, errors, and empty states

Impact

Scale That Mattered

The Cash Card reached 10M+ customers while enrollment completion held far above the industry benchmark.

10M+
Cash Card users
85%
Enrollment completion
100+
Components shipped
4.7★
App Store rating

The PayPal Cash Card is the easiest way to manage your money — period.

Product Review

App Store Review

Reflection

Key Learnings

  1. 01

    Trust is the Product

    Every screen had to answer: would I put my paycheck here?

  2. 02

    Design Systems Need Governance

    Consistency lasted when ownership was clear, not when the library was large.

  3. 03

    Design for the Real Context

    Money actions had to work one-handed, in motion, on a small screen.